Why Things Catch On Stepps?
He published the “secret formula” to viral content in his book, Contagious: Why Things Catch On. Berger reveals that the success of viral content can be attributed to just six elements, or “STEPPS”: social currency, triggers, emotion, public, practical value and stories.
Who created the Stepps model?
In his book Contagious, Jonah Berger shares his best marketing secrets, including his STEPPS marketing strategy. This involves six powerful steps for creating contagious products and services.
What is public in Stepps?
4.Public. Built to show, built to grow. The more public something is, the more likely people will imitate it. Design products and initiatives that advertise themselves (e.g. red bottom shoes) and create some visible behavioural residue. 5.Practical Value.
What is social currency Jonah Berger?
Social currency:, It’s all about people talking about things to make themselves look good, rather than bad. Triggers, which is all about the idea of “top of mind, tip of tongue.” We talk about things that are on the top of our heads. Ease for emotion: When we care, we share.
What are high arousal emotions?
Arousal describes the level of excitement different emotions elicit. Anger and joy tend to be high arousal, while sadness and reflection have low arousal levels. Dominance relates to feeling in or out of control. Fear has low dominance, while anger is considered high dominance.
Why is game mechanics important in social currency?
It also encourages social compassion as “people don’t just care how they are doing, they care about their performance in relation to others.” So, you need to build a good game by giving people a way to quantify their performance, as “game mechanics help generate social currency because doing well makes us look good.” …
What is Stepps therapy?
STEPPS is a manual-based group treatment program for out-patients with borderline personality disorder that combines cognitive behavioral elements with skills training; it does not include individual therapy. The program involves 20 2-hour weekly sessions with two co-facilitators who follow a detailed lesson plan.
Which of the following is the key component to content going viral?
When you craft content that inspires awe, evokes strong, positive emotions or teaches readers something useful, you’re more likely to achieve the viral buzz you crave. But above all else, make sure your content is something your viewers actually want to read.
Why do things catch summary?
Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored.
What does your contagious book say about triggers?
“Top of mind, tip of tongue” Triggers stimulate people to think and talk about your product, idea, or service. When triggering people to think about your product (and to think about it at the right time), they will be more likely to engage with and share your product.
What is social currency in simple words?
Social currency is the personal assets and attributes of an individual that help them succeed in interactive social channels. The term commonly refers to online social networks, particularly in recent use, but it also refers to real life and the online/physical hybrid environment that is typical of modern life.
What are the 5 stages of the emotional arousal cycle?
The anger arousal cycle xi The arousal cycle of anger has five phases: trigger, escalation, crisis, recovery and depression. Understanding the cycle helps us to understand our own reactions and those of others.
How do you stimulate a woman’s emotions?
Make love, not sex Snuggle up to her, pour in your emotions when you are with her, indulge in some foreplay, and put some thought into playing some fun bedroom games. This will help you cut down the monotony that might be crawling into your bedroom act. And, do not doze off after making love.
How do game mechanics increase our social currency?
Game mechanics ensure your customers are able to see where they stand with your company. A better score on your ‘game’ will give them a higher status and they’ll enjoy this. People also like to compare how they are doing compared to others; friends, family, etc.
How do you build social currency?
10 ways to increase referrals with social currency
- Find influencers and brand ambassadors.
- Form a community.
- Show what’s unique about you.
- Create explainer videos.
- Incentivize your advocates.
- Launch an informational campaign.
- Use gamification.
- Create a sense of exclusivity.
Is Stepps a CBT?
STEPPS is a CBT based group program primarily designed for BPD patients to improve skills for emotion regulation.
What is the Stepps model?
According to Berger, there are six STEPPS (Social Currency, Triggers, Emotions, Public, Practical Value and Stories) which, if incorporated, make your concept much more likely to be shared with others.
Is social currency real?
What Is Social Currency? Social currency is basically “influence currency.” There’s a monetary value to a brand’s followers, likes, comments, shares and views. It is the extent to which people basically share the brand information — or lifestyle, for those influencers who share part of their everyday lives.