What is DMA for City?
A Designated Marketing Area, or DMA, is the geographic area where residents can receive the same local TV and radio stations. It sometimes also applies to newspapers and online content. DMA’s are also referred to as TV markets, broadcast markets and media markets.
What is a DMA zone?
A DMA region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA regions, covering the entire continental U.S., Hawaii, and parts of Alaska.
What are Nielsen DMA regions?
Definition & Examples of a Designated Market Area A designated market area is a region where Nielsen measures the local television viewership. Advertisers, agencies, media owners, and broadcasters each use information about the designated market area in which they do business.
What are the top 25 DMAs?
Nielsen DMA Rankings – 2017 Television Season
|Rank||Designated Market Area (DMA)||TV Homes|
Is DMAs universal?
Universal Music Group has added the DMA’s to their 2021 roster in what they described as “an absolute dream signing”. The DMA’s are a three-piece Australian Indie-pop band that consists of members Tommy O’Dell, Matt Mason, and Johnny Took.
What are the top 10 DMAs?
There are 210 Designated Market Areas (DMAs) listed by the 2021–2022 Nielsen rankings.
- New York (#1)
- Los Angeles (#2)
- Chicago (#3)
- Philadelphia (#4)
- Dallas-Fort Worth (#5)
- San Francisco-Oakland-San Jose (#6)
- Atlanta (#7)
- Houston (#8)
What is Facebook DMA?
These are the Designated Market Areas (DMAs) you can target your ads to.
What are DMA rankings?
What is a DMA rank? DMA stands for “designated market area,” and may also be known as a media market, media region, broadcast market or a few other related names. The DMA rank is a metric that is used to prioritize media markets by the size of their TV and radio audiences.